Anti-polio campaigners have managed to convince one of the most loved celebrities in Pakistan to act as the face of the campaign to end the crippling disease in the country.
According to official sources, efforts to appoint the charismatic cricketer began three months back in a bid to appoint him as the “Polio Champion” alongside Aseefa Bhutto Zardari, who is currently the ambassador for polio eradication in the country.
Since then, exclusive photo shoots and video recording sessions have been conducted with Afridi which will be used as a part of UNICEF-funded advertising and mass media campaigns in future.
Afridi’s Pashto-speaking background can be highly significant in tribal areas and other Pashto speaking localities, where the pervasiveness of the crippling disease is the highest, according to an official, The Express Tribune reports.
Sources also revealed that the cricketer’s appointment would be made known during a ceremony before the upcoming anti-polio campaign in the second week of this month.
The polio cell’s spokesperson Mazhar Nisar confirmed Afridi’s appointment.