Wateen Telecom, recently ranked as Pakistan’s No. 1 wireless broadband provider by the PTA, was recently awarded the Pakistan Advertisers Society award for best advertisement in the ‘Computer and Internet Category’.
The award was presented at a ceremony held at the Expo Center in Karachi on Friday, and attended by representatives of the country’s leading national and multinational brands.
Wateen beat Wi-tribe and Qubee who were also nominated in this category. The judges for the event included stalwarts from media, advertising agencies, and marketing representatives from leading organizations and faculty members from the top universities in the country.
The score for winning the award was based on strategic challenge, objectives, big idea, bringing the idea to life and results. The objective of the awards is to raise the standard of advertising in Pakistan by honouring and acknowledging ideas, strategy and creativity that lead to strong business results.
The judges based their score on the following basis;
- Strategic Challenge + Objectives: 30%
- The Big Idea: 30%
- Bringing the Idea to Life: 30%
- Results: 10%
Wateen’s CEO Naeem Zamindar said, “We had the challenge of re-launching Wateen Telecom as Pakistan’s leading converged communications service provider in a short period of time”. You can chieve anything you want to-Jo Chaho.